CTE at EMHS

Mustang

Marketing
Teacher: Janet Jennings

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Corresponding Courses:

MARKETING *
Credit:
1
Grade Level:
10-12 (must be at least 16 years of age)
Co-op optional(1 credit per year)
Marketing is beneficial to ALL high school students because students learn how to obtain and keep a job. Employment information is discussed as well as everyday work situations. The marketing plan is emphasized as students learn to create advertisements, sell products and services, develop displays, develop new product strategies, and determine where products should be sold. Students learn to run the cash register, set up displays and provide effective customer service through the operation of the Mustang Corner. Role-plays, case studies, guest speakers, fieldtrips, and co-op opportunities enhance this course. DECA membership required

ADVANCED MARKETING
Credit:
1
Grade Level:
11- 12
Co-op optional
Prerequisite: Successful Completion of Marketing (1 credit per year)
Advanced Marketing prepares students for professional careers in marketing, public relations, advertising, or management. Students will learn to perform all functions of a manager such as interviewing employees, creating promotional plans and budgets, preparing a market research project, and designing a new business. DECA membership is required.

Note: To receive a marketing completer certificate, students must successfully fulfill course requirements for marketing and advanced marketing.